General Graphic + Digital Design
Bringing together a collection of my favourite designs from the past few years, including annual report, BID document, illustration and presentation designs.
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I've pulled together a number of my personal favourite designs for past clients across agency, in-house and freelance to showcase my abilities across various industries and businesses of all shapes and sizes.
my role
Predominantly I will have been the design lead for these projects with ultimate end-to-end responsibility. But a number of projects will have been either myself working within a larger team, or me working with designers or external resource that I was managing to deliver the projects.
Legl Pay - UX/UI Design
Overall presentation design and assets for a Fujitsu and Centrica collaboration. Including initial concepts for a software dashboard that would assist Centrica staff across the UK. This was presented to board members and project steering group to bring them onboard with implementation of the project.
Cook+Associates - Website and Experience
Cook+Associates are a leading global brand experience agency who approached Affari when they felt their website no longer represented them. I worked with the C+A team to develop an understanding of why this was, what their aims and objectives were and who their major competitors in the market are. We pitched a refresh of their overall brand and web platform, as well as the addition of an interactive experience that showcased their client work and successful projects.
Ultimately the business was taken over shortly after we worked with them and the project was shelved, but it's still some of my favourite reworking of a web estate and the feedback was extremely positive throughout.
Breeze - Website Design
After multiple years of incredible success, Breeze's website was not match their current achievements or ambitions. I completed a full web review and competitor analysis before providing a brand positioning report and recommendations on how to proceed.
We were asked to develop solutions / routes forward for the website and brand that would take on this research. Three routes were presented with outstanding feedback at all stages. We were aiming to position Breeze as both a serious, world class fund management company and acquisitions manager, but also make them feel more disruptive and at the cutting edge of what they did. Their ethos was to be proud of the acquisitions they had worked on, but that they were doing things differently to the rest of the industry. This influenced some of the designs to take some inspiration from things like start-up banks and disruptor financial institutions.
Unfortunately this was unsuccessful and another agency won the pitch. Some of the feedback that was the deciding vote on the board was around us taking the visuals too far away from the personal, family orientated approach of Breeze. I took this feedback with me into the future of my design work and it's proved a valuable lesson since then.
Orange Cyberdefense - Presentation
Creating presentation slides for bid documents that Orange Cyberdefense could use throughout the year with various clients. This involved overall branded design, adhering to their brand guidelines, whilst also trying to bring consistent messaging, appropriate content and new imagery to the work.
This involved conceptualising 2D and 3D renders with a motion/3D artist that we pulled together into the artwork based on scenarios within Orange Cyberdefense's work.
Fujitsu - Various Integrated + Partner Projects
Throughout my time at Affari, and after leaving on freelance briefs, I worked with a number of product and regional teams at Fujitsu. This involved anything from creating graphics for web-based experiences, conceptualising and designing 2D/3D motion scenes. As well as product render advertising and marketing campaigns, including documentation and brochures for products like their Freight Technology offerings. Favourite projects included a Heineken bid infographic/one pager, and the Centrica dashboard project as we only had 24 hours to turn that around.
