Sygnature Discovery Experience

Setting a new standard for branded audience interaction at Sygnature headquarters and external events.

background

Sygnature Discovery challenged us with creating an in-person experience that surpasses the traditional methods used at their previous events and product launches. They also wanted the experience to be utilised in their offices after the event so it needed to have longevity and adaptability/editability.

my role

Working with the client I created a content map, researched the types of users and locations it would be used and then created initial prototypes that could be tested by colleagues at Sygnature. Then we created a fully functioning version for portrait touchscreens that could be hosted online and locally.

Sygnature Discovery tasked us with creating an in-person experience that surpasses the traditional methods used at previous events and product launches. We created an interactive web-based experience that could be initially implemented for events before being rolled out to the Sygnature headquarters as an engaging centre piece of their reception area.

Through the marriage of animation, graphics and video production we created an output that was tailored to convey complex scientific insights and organisational brand messaging for their new CHARMED platform. On a tight deadline of only a few weeks, I was pivotal in the delivery of the web-based experience including designs, development assistance and integration of other project elements.

I also worked with the motion lead to ensure concepts for the overall look and feel of CHARMED were appropriate for the brand and experience. Ensuring that they integrated well with the overall user experience and worked within our initial prototypes for testing before ensuring accessibility, usability and performance were adequate for the chosen use by Sygnature.